Indian perception about advertising is unsatisfactory, mass knows the harsh reality about advertising, especially the late night advertisements, they are interesting, creative, a treat to the eyes due to beautiful celebrities, but lack substance and genuineness.
Everybody knows celebrities are endorsing the product in exchange for money, the advertising industry has seen a decline in the last few years, thanks to lack lustered performance. The audience wants a fusion of creativity, information, good will and an influential face in the commercial.
The audience expects an emotional connection with the commercial; they arguably ask why they should buy your product. Most of them buy the product based on quality, previous experience and goodwill in the market.
These days most of the advertising companies are spending time learning NLP (Neuro Linguistic Programming) tools and techniques to boost their advertising performance helping in developing rapport with the customers.
By studying NLP, one can learn the core methodology about presentation skills and effective communication. Being an NLP practitioner myself for almost a decade, NLP has a huge role to play not only in advertising, but in other marketing traits too.
Understanding a human brain can make you a better marketer, NLP helps in setting successful market campaigns to grab customer attention by targeting the following areas:-
NLP techniques directly impact on our sensory organs, most of the people fall prey to visuals, auditory and kinesthetic objects. NLP training states the advertiser should emphasize on all the points mentioned above and try to present it to the customers.
At Wisdom tree solutions, we offer “Super charge your sales” training program tailor made helping you to construct a master plan for excellent performance, how to manipulate the other person thoughts through nonverbal communication, developing skills to build an enhanced network of relevant peoples and reading the body language of other people.
This is a branch of advertising called neuro advertising, extremely effective in evaluating customer’s decision making, preferences, dreams and likewise webbing the strategy. Be genuine, customer is no fool, what matters is presentation skills.